UI | Front End
Allister Farrell Photography
introduction
Allister Farrell first became interested in photography at the tender age of 13 when her stepfather gave her her first camera. After earning a degree in advertising photography from the then called Medway College 1991 (now called University of the Arts), she pursued a career in advertising and editorial photography.
First Approch
Previous site analysis
Make and extensive analysis to the existing site was the first step of our project approaching. We detected opportunities to improve the information structure in order to provide a more intuitive experience to the user.
Wireframes and prototypes
Given aspects such as the content of the portal, the business goals and several usability reviews were designed the structure of each page and the user interaction flow.
Visual Proposal
Responsive Layout
The modular structure of the content was the perfect solution to optimize the visualization of the portal in every device, from a mobile phone to a desktop computer.
Typography and color
LilitaOne
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Poppins
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