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UI | Front End

Hard Rock Cafe

introduction

The first Hard Rock Cafe (HRC) opened on June 14th, 1971 at [Old Park Lane], Mayfair, London, under the ownership of two Americans, Isaac Tigrett and Peter Morton. Hard Rock initially had an eclectic decor, but it later started to display memorabilia. The chain began to expand worldwide in 1982 with locations in (among others) Toronto, Los Angeles, San Francisco, Chicago, Paris, and Berlin. Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets (Biloxi, Pigeon Forge, Key West, etc.) to large metropolises (Houston, Philadelphia, New York City, Chicago, Boston, Washington, D.C., etc.). Hard Rock Cafe typically does not franchise cafe locations in the United States.

First Approch

Previous site analysis

Make and extensive analysis to the existing site was the first step of our project approaching. We detected opportunities to improve the information structure in order to provide a more intuitive experience to the user.

Wireframes and prototypes

Given aspects such as the content of the portal, the business goals and several usability reviews were designed the structure of each page and the user interaction flow.

Visual Proposal

Responsive Layout

The modular structure of the content was the perfect solution to optimize the visualization of the portal in every device, from a mobile phone to a desktop computer.

Typography and color

Cinzel

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Paytone One

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