UI | Front End
The Fat Duck
introduction
The Fat Duck is a restaurant in Bray, Berkshire, England. It is run by celebrity chef proprietor Heston Blumenthal. Housed in a 16th-century building that had previously been the site of The Bell pub, The Fat Duck opened on 16 August 1995. Although it originally served food similar to that of a French bistro, it soon acquired a reputation for precision and invention, and has been at the forefront of many modern culinary developments, such as food pairing, flavour encapsulation and multi-sensory cooking.
First Approch
Previous site analysis
Make and extensive analysis to the existing site was the first step of our project approaching. We detected opportunities to improve the information structure in order to provide a more intuitive experience to the user.
Wireframes and prototypes
Given aspects such as the content of the portal, the business goals and several usability reviews were designed the structure of each page and the user interaction flow.
Visual Proposal
Responsive Layout
The modular structure of the content was the perfect solution to optimize the visualization of the portal in every device, from a mobile phone to a desktop computer.
Typography and color
Herr Von Muellerhoff
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
Source Sans Pro
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
